Guide · marketing agencies
Briefs That Start at Eighty Percent
The problem with briefs is not writing. It is that the information arrives in a call and then has to be reconstructed from memory two days later, badly.
Record the call, then draft from the transcript
Fathom or Granola will record and transcribe for free or close to it. The transcript is the raw material.
Paste it into Claude with your own brief template and ask for a first draft. You are editing, not composing, and that is a different and much faster job.
The template is the leverage, not the model
Teams that get poor results here almost always skipped the template step and asked for "a brief". Write out your actual structure once, including the sections you always argue about internally, and the drafts get dramatically better.
Want this done for your business?
This is the kind of thing our assessment does for your specific setup: the tools that fit, what they cost, and which four to start on Monday.See what we find in marketing agencies.