Guide · e-commerce brands
The Same Ten Questions, Every Day
Before automating support, count your tickets by type for one week. Almost every brand finds that "where is my order" and returns policy account for well over half. Those two need no AI at all.
Fix the order status question first
A tracking page and a shipping notification email remove the largest single category of ticket. Most brands already have both available in their platform and have not enabled them.
This is unglamorous and it is the highest-return thing on the list.
Then automate what is left
Gorgias and Zendesk both do AI-assisted replies well, at roughly $60 to $400 a month depending on volume. They work far better once the repetitive traffic above is already gone.
Turning AI on before deflecting the easy tickets means paying to answer questions you should not be receiving.
Want this done for your business?
This is the kind of thing our assessment does for your specific setup: the tools that fit, what they cost, and which four to start on Monday.See what we find in e-commerce brands.